Preparing a Successful Application
We use a panel of people to make decisions about recommendations for funding, and they often have to consider dozens of applications. There is often more need than available funding, and so it is important that you create a compelling application. This needs careful preparation and planning, and attention to detail across several key areas.
Most successful applications begin with planning what you want to say, and that allows you to clearly explain your project and objectives.
Writing Your Application
Although we use panels made up of people with local knowledge, and experience relevant to the fund you they are considering applications for, it doesn’t mean that you should be overly technical. It is better to write clearly, simply and concisely. Make sure you consider the criteria for the fund and explain in the application form how your project meets those criteria. It is not always a significantly detailed application that is successful. Sometimes an application that is short, direct and clearly heartfelt fares better, as your emotion and passion is more easily demonstrable.
Please bear in mind that members on the panel might not be aware of your organisation, its work or your project, no matter how well known you think you might be. It is important to provide the relevant information and detail to allow the panel to understand what you want to do. It is often a good idea to have someone not connected to your organisation have a look over your application before you submit it. If there are parts that they don’t understand then it’s likely that it will be the same for the panel too. You can then expand and explain on those sections to clarify your intentions.
Assessment Criteria
Understanding how we evaluate applications can significantly improve your organisation’s chances of securing funding.
Firstly, we will assess your organisation. Usually, but not always, you should have been established for at least 12 months. We will look for evidence of this in your constitution or governing document. We will also consider your other supporting documents to determine financial sustainability and your ability to manage funding. We may also check the Charity Commission or Companies House to determine information about your organisation.
Then we will consider your application. We will look at what you want to do, the need you will address and your experience or ability to deliver the project. We will also look at how this aligns with the criteria and priorities of the funding stream.
